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    National Tsing Hua University Institutional Repository > 科技管理學院  > 服務科學研究所 > 會議論文 >  The correlation study of eWOM and product sales predictions through SNA perspectives: an exploratory investigation by Taiwan's cellular phone market


    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61493


    Title: The correlation study of eWOM and product sales predictions through SNA perspectives: an exploratory investigation by Taiwan's cellular phone market
    Authors: Wang, Jyun-Cheng;Chui-Chen Chiu;Jr-jing Tang
    教師: 王俊程
    Date: 2005
    Publisher: Proceedings of the 7th international conference on Electronic commerce table of contents
    Relation: Proceedings of the 7th international conference on Electronic commerce table of contents,Xi'an, China,SESSION: Innovative technologies of e-commerce table of contents,Pages: 666 - 673
    Keywords: diffusion of innovations
    electronic word-of-mouth (eWOM)
    forum
    internet marketing
    social network analysis
    word-of-mouth (WOM)
    Abstract: Word of mouth (WOM) provide a crucial role in marketing promotions. Extending the practices to internet, the electronic word-of-mouth (eWOM) presents a new mechanism for understanding the information propagation and diffusion of innovations, and their relations to the actual market activity. Through the perspectives and methodologies of social network analysis (SNA), this research explored the possibilities to capture, to aggregate and summarize, and to analyze the dynamics of eWOM communities. Using Taiwan's cellular phone discussion board, or forum, we present the potential of using communities interaction indictors to capture the real world's marketing figures.
    URI: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61493
    Appears in Collections:[服務科學研究所] 會議論文

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