National Tsing Hua University Institutional Repository:Customer Relationship Management in the Network Economy
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 54367/62174 (87%)
造访人次 : 14153777      在线人数 : 40
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTHU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻
    National Tsing Hua University Institutional Repository > 科技管理學院  > 服務科學研究所 > 期刊論文 >  Customer Relationship Management in the Network Economy


    题名: Customer Relationship Management in the Network Economy
    作者: Rygielski, C.;Jyun-Cheng Wang;D. Yen
    教師: 王俊程
    日期: 2002
    關聯: International Journal of Services Technology and Management (USA),Vol. 3,No. 3,pp.297-310
    关键词: Customer Relationship
    Network Economy
    摘要: The development of the network economy has transformed business practices. A major shift occurs in the marketing efforts. Given the abundant information on customers and products, marketing responsibility has changed from managing products for sellers to managing relationships with customers, and to facilitating decision-making for customers. These marketing efforts are essentially an intermediary of two-way communication between businesses and customers, and they would require data analysis techniques. Particularly through data mining, which comprises techniques for the extraction of hidden predictive information from large databases, organisations are able to identify valuable customers, predict future behaviours, and allow firms to make proactive, knowledge driven decisions. Various techniques exist among data mining software, each method having its advantages and disadvantages for different types of marketing purposes. This paper examines the issue of applying different techniques to meet the marketing requirements in the network economy. A particular dichotomy exists between neural networks and chi-square automated interaction detection (CHAID). Two case studies are provided to illustrate how different data mining techniques can be utilised to accomplish various marketing efforts.
    显示于类别:[服務科學研究所] 期刊論文


    档案 描述 大小格式浏览次数


    SFX Query


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈