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    National Tsing Hua University Institutional Repository > 工學院  > 工業工程與工程管理學系 > 會議論文  >  The development of a decision support system in marketing promotion systems

    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/46415

    Title: The development of a decision support system in marketing promotion systems
    Authors: Cheng-Wen Neu;Sheue-Ling Hwang
    教師: 黃雪玲
    Date: 1995
    Publisher: Elsevier
    Relation: Symbiosis of Human and Artifact. Future Computing and Design for Human-Computer Interaction, Tokyo, Japan, 9-14 July 1995, vol 20. part1, 1995, Pages 627-632
    Keywords: decision support systems
    knowledge based systems
    marketing data processing
    Abstract: A decision support system (DSS) for an unstructured decision problem is presented. The major part of this system is the knowledge base which is created by means of system analysis and expertise, and the working system of the DSS is the promotion system which is a part of the marketing system. Moreover, an experiment was conducted with two groups (with/without a DSS), and each group was asked to solve some decision problems. The result revealed that the performance of the group with a DSS was significantly better than the group without
    URI: http://www.elsevier.com/
    Appears in Collections:[工業工程與工程管理學系] 會議論文

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