National Tsing Hua University Institutional Repository:The development of a decision support system in marketing promotion systems
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    题名: The development of a decision support system in marketing promotion systems
    作者: Cheng-Wen Neu;Sheue-Ling Hwang
    教師: 黃雪玲
    日期: 1995
    出版者: Elsevier
    關聯: Symbiosis of Human and Artifact. Future Computing and Design for Human-Computer Interaction, Tokyo, Japan, 9-14 July 1995, vol 20. part1, 1995, Pages 627-632
    关键词: decision support systems
    knowledge based systems
    marketing data processing
    摘要: A decision support system (DSS) for an unstructured decision problem is presented. The major part of this system is the knowledge base which is created by means of system analysis and expertise, and the working system of the DSS is the promotion system which is a part of the marketing system. Moreover, an experiment was conducted with two groups (with/without a DSS), and each group was asked to solve some decision problems. The result revealed that the performance of the group with a DSS was significantly better than the group without
    URI: http://www.elsevier.com/
    http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/46415
    显示于类别:[工業工程與工程管理學系] 會議論文

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