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    National Tsing Hua University Institutional Repository > 科技管理學院  > 服務科學研究所 > 期刊論文 >  Integrating Search Engine with Data Mining for Customer-Oriented Information Search

    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61577

    Title: Integrating Search Engine with Data Mining for Customer-Oriented Information Search
    Authors: France, T.;D. Yen;Jyun-Cheng Wang;C.-M. Chang
    教師: 王俊程
    Date: 2002
    Publisher: Emerald
    Relation: Information Management and Computer Security (USA),Emerald,Vol. 10,No. 5,pp.242-254,2002
    Keywords: World Wide Web
    Search Engine
    Data Mining
    Abstract: In recent years, the World Wide Web (WWW) has become incredibly popular in homes and offices alike. Consumers need to search for relevant information to help solve purchasing problems on various Web sites. Although there is no question that great numbers of WWW users will continue using search engines for information retrieval, consumers still hesitate before making a final decision, often because only rough and limited information about the products is made available. Consequently, consumers need the help of data mining in order to help them make informed decisions. Herein we propose a new approach to integrating a search engine with data mining in an effort to help support customer-oriented information search action. This approach also illustrates how to reduce the consumer’s information search perplexity.
    URI: http://www.emeraldinsight.com/
    Appears in Collections:[服務科學研究所] 期刊論文

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