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    National Tsing Hua University Institutional Repository > 科技管理學院  > 科技管理研究所 > 期刊論文 >  A study on the cognitive and affective components of service quality


    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61778


    Title: A study on the cognitive and affective components of service quality
    Authors: Chiu HC
    教師: 丘宏昌
    Date: 2002
    Publisher: Taylor & Francis
    Relation: Total Quality Management, Taylor & Francis,13(2), 265-274.
    Keywords: CONSUMER PERCEPTIONS
    ATTITUDE
    GENDER
    PERSONALITY
    PREFERENCES
    BEHAVIOR
    CRITERIA
    SCALE
    Abstract: Service quality was defined as a form of attitude. From this definition, it is worth exploring the roles of the cognitive and affective components in service quality. This paper attempts to discuss the impacts of the cognitive and affective components of service quality upon customer behavior intentions under different service categories and customer genders. Propositions and future research about this study were then discussed.
    URI: www.taylorandfrancis.com
    http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61778
    Appears in Collections:[科技管理研究所] 期刊論文

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