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    National Tsing Hua University Institutional Repository > 科技管理學院  > 科技管理研究所 > 期刊論文 >  Website quality and customer's behavioural intention: An exploratory study of the role of information asymmetry


    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61781


    Title: Website quality and customer's behavioural intention: An exploratory study of the role of information asymmetry
    Authors: Chiu HC;Hsieh YC;Kao CY
    教師: 丘宏昌
    Date: 2005
    Publisher: Taylor & Francis
    Relation: Total Quality Management & Business Excellence, Taylor & Francis Group,16(2), 185-197,2005
    Keywords: SERVICE QUALITY
    E-COMMERCE
    INTERNET
    SEARCH
    CONSEQUENCES
    FRAMEWORK
    LOYALTY
    MODELS
    Abstract: The purpose of this study is to explore the relationship between website quality and customer's behavioural intention across search, experience and credence goods/services. After conducting an empirical study in Taiwan, website quality consists of five important factors: connectivity, information quality, interactivity, playfulness, and learning. The results of this study suggest that the factors of connectivity, interactivity, playfulness, and learning have positive impacts on customer's behavioural intention for search goods/services. Connectivity, information quality, and interactivity are helpful to strengthen customer's behavioural intention for experience goods/services. However, only information quality and interactivity are significant to improve customer's behavioural intention in credence goods/services.
    URI: www.taylorandfrancis.com
    http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61781
    Appears in Collections:[科技管理研究所] 期刊論文

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