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    National Tsing Hua University Institutional Repository > 科技管理學院  > 科技管理研究所 > 期刊論文 >  A Study on the Knowledge Sharing Behavior on Blogs and Forums


    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61793


    Title: A Study on the Knowledge Sharing Behavior on Blogs and Forums
    Authors: Chang, Chan-Chia;Chiu, Hung-Chang;Keng, Nien-Yu;Chou, Szu-Yu
    教師: 丘宏昌
    Date: 2008
    Publisher: 中華企業資源規劃學會
    Relation: 電子商務學報,中華企業資源規劃學會, 10(4),885~908,2008
    Keywords: knowledge sharing
    forums
    blogs
    word-of-mouth
    Abstract: Electronic word-of-mouth (eWOM) plays a major role for customer decision. Through blogs and forums, company may use eWOM to maintain a better customer relationship through customer knowledge sharing. This study adopts a cost-benefit framework to predict the users' contribution behavior. In this model, we provide four benefits (reputation, reciprocity, enjoy helping, self-efficacy) and two costs (convenience and interaction). E-tailers may be able to use the results of this study to enhance customers' knowledge sharing intention in their blogs or forums.
    URI: http://www.airiti.com/ceps/ec_en/ecjnlarticleView.aspx?jnlcattype=0&jnlptype=0&jnltype=0&jnliid=580&issueiid=77253&atliid=1426065
    www.cerps.org.tw
    http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61793
    Appears in Collections:[科技管理研究所] 期刊論文

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