English  |  正體中文  |  简体中文  |  Items with full text/Total items : 54367/62174 (87%)
Visitors : 9740168      Online Users : 110
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTHU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    National Tsing Hua University Institutional Repository > 科技管理學院  > 科技管理研究所 > 期刊論文 >  The effects of relational bonds on online customer satisfaction


    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61795


    Title: The effects of relational bonds on online customer satisfaction
    Authors: Chen YL;Chiu HC
    教師: 丘宏昌
    Date: 2009
    Publisher: Taylor & Francis
    Relation: The Service Industries Journal, Taylor & Francis,29(11), 1581-1595,2009
    Keywords: BUYER-SELLER RELATIONSHIPS
    GENDER-DIFFERENCES
    MANAGEMENT
    TRUST
    COMMITMENT
    SERVICES
    INTERNET
    BENEFITS
    LOYALTY
    QUALITY
    Abstract: The purpose of this empirical study is to investigate the effects of relational bonds on online customer satisfaction using gender and time horizon as moderators. The findings are three-fold. First, the financial and structural bonds have positive impacts on online shoppers' satisfaction; however, the social bond does not. Second, the financial, social, and structural bonds have more positive impacts on female, than male, customer satisfaction. Third, the financial bond is more successful in strengthening customer satisfaction for short-term than for long-term customers; however, the structural bond is more important for long-term than for short-term customers.
    URI: www.taylorandfrancis.com
    http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/61795
    Appears in Collections:[科技管理研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML627View/Open


    在NTHUR中所有的資料項目都受到原著作權保護,僅提供學術研究及教育使用,敬請尊重著作權人之權益。若須利用於商業或營利,請先取得著作權人授權。
    若發現本網站收錄之內容有侵害著作權人權益之情事,請權利人通知本網站管理者(smluo@lib.nthu.edu.tw),管理者將立即採取移除該內容等補救措施。

    SFX Query

    與系統管理員聯絡

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback