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    National Tsing Hua University Institutional Repository > 科技管理學院  > 計量財務金融學系 > 會議論文 >  Health Media Information: How important is it to dairy product use by females?

    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/62017

    Title: Health Media Information: How important is it to dairy product use by females?
    Authors: Thompson, Stan;Shu-Ling Chen;Cameron S. Thraen
    教師: 陳淑玲
    Date: 2001
    Publisher: International Food and Agribusiness Management Association
    Relation: World Food and Agribusiness Symposium of the International Food and Agribusiness Management Association, Sydney, Australia,International Food and Agribusiness Management Association, 2001
    Keywords: Health
    Abstract: Health professionals believe American consumers pay more attention to dietary choices as a result of exposure to media health information. It is important for dairy industries to understand how this information influences consumer choice of milk and dairy products. We investigate the effect of health information on the probability of fluid milk and dairy products by females in alternative life-cycle and find as a female consumer believes she reduces her consumption on fluid milk, cheese and butter due to the media health information she receives, her likelihood to be a more frequent user of fluid milk, cheese and butter declines.
    URI: https://ifama.flexx-systems.com/events/conferences/2001/cmsdocs/Thompson_Stan.PDF
    Appears in Collections:[計量財務金融學系] 會議論文

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