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    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/64658


    Title: 企業問卷填答意願之理論應用初探
    Exploring the Application of Survey Response Willingness Theories
    Authors: 林月雲;陳怡靜;Carol Yeh-Yun Lin;Mavis Yi-Cheng Chen
    Date: 2009/02
    Publisher: 台灣組織與管理學會
    Relation: 組織與管理,台灣組織與管理學會,2009,v.2,n.1,P1.
    Keywords: 問卷填答志願
    交換價值
    體制環境
    利他行為
    填答成本
    Abstract: This study aims to explore the application of relevant management theories that affect questionnaire survey response willingness with three main focuses. First, we investigate the average response rates of both local and international top-tier journal papers as reference points. Second, we examine the influence of questionnaire design and implementation on survey response. Third, we develop theory applications related to questionnaire response behaviors, including citizenship behavior theory, social exchange theory, and institutional theory. Based on 230 sets of data, the research findings include, first, both local and international top-tier journals prefer papers with higher response rates, an average of fifty percent. Second, to obtain data with better representativeness, the researchers need to have a good survey planning and implementation, such as designing an adequate length of questionnaire; sending out surveys in May, July, or August; addressing a particular person; providing tangible or intangible incentives including cash coupons, small gifts, and research results; and employing an appropriate survey method, for example, collecting data from middle or high level managers through post mail survey. Third, strengthening potential respondents'altruistic behaviors and creating an institutional environment may be more effective in raising survey response rate. Another inspiring finding is that the more questionnaire items respondents can accept, the higher the reponse willingness is. Therefore, it is worthwhile to develop this group of respondents. In addition, by advocating for altruistic behaviors and constructing institutional environment, a higher survey response rate can be anticipated in the future.
    URI: http://www.taom.org.tw/
    http://www.bestwise.com.tw/_renew_files/52htwce0003/01.pdf
    http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/64658
    Appears in Collections:[組織與管理] 第二卷第一期

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