We generated two papers from data of the first year of NSC 100-2420-H-007-001-MY3. The first reports the development of a Chinese Author Recognition Test (CART) as an objective print exposure instrument and data from a sample of college students. We found that even among college students with general above-average reading performance, there is still a linkage between print exposure and general reading achievement. In addition, among self-reported reading habits, comparative reading habits, and ACRT, the ACRT has the strongest prediction power upon both General Scholastic Ability Test—Chinese, and Department Required Test—Chinese scores beyond the joint contribution of vocabulary sizes and reading comprehension. The second paper explored Taiwanese college students’ reading practices and profiles in both print-based and Internet-based reading format. We found that most of today’s young people consider engaging in social networking, browsing e-news, and keeping up with a variety of discussions of special interest groups on BBSs as part of their reading routine, just like reading books, newspapers, or magazines. Furthermore, we identified groupings of students who shared homogeneous patterns of engagement in reading practices, and found that the more diversified the readers, the higher level of literacy proficiencies and better reading comprehension was reported.