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    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/86173

    Title: 車用抬頭顯示產品進入策略
    Authors: 林維賜
    Lin, Wei-Szu
    Description: GH02101075524
    Date: 2014
    Keywords: 抬頭顯示器
    head up display
    Abstract: 什麼是抬頭顯示器?是利用光學投射的原理,將重要的相關資訊投射在擋風玻璃前方,同時讓駕駛者眼睛直視擋風玻璃前的影像資訊及行車狀況,駕駛者不用把眼睛的注意力離開路面,低頭去觀看儀表板上的速度、導航指示或其他訊息。
    抬頭顯示器目前的供應商包括Nippon Seiki,Denso,Delphi,Continental和Johnson Controls。汽車製造商採用抬頭顯示器的有通用,寶馬,奔馳,奧迪,凌志和標致。
    What exactly is a heads-up display? It's best to think of your windshield as a transparent screen for information. Instead of taking your eyes off the road to see your speed, navigation directions or other information, the head-up displays system projects the information at eye level onto the windshield. No more glancing down and away at a small screen on dashboard. It's all right in front of you.
    Formerly used only in the cockpits of multimillion-dollar jet fighters, head-up displays now are finding their way into family cars, recent technology advances and a growing role for automotive internet connections have auto makers giving a new look at windshield projection technologies that could one day replace dashboard displays.
    Worldwide sales of cars equipped with head-up displays are set to rise to 9.1 million units in 2020, up from 1.3 million in 2013 according to a new report from IHS Automotive. Only 2 percent of automobiles sold in 2013 had head-up displays. However, by 2020, that rate will rise to 9 percent.
    Current suppliers of head-up displays include Nippon Seiki, Denso, Delphi, Continental and Johnson Controls. Original equipment manufacturers that offer head-up displays are GM, BMW, Mercedes, Audi, Lexus and Peugeot.
    The main purpose of this research work was to understand: What is the size and growth trend of head-up displays market? How many customers are there and who they are? What is the customer's price point and other economics? What's the current situation with competitors? Then to study, how to develop a market entry strategy for this head-up displays product in company.
    URI: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/86173
    Source: http://thesis.nthu.edu.tw/cgi-bin/gs/hugsweb.cgi?o=dnthucdr&i=sGH02101075524.id
    Appears in Collections:[高階經營管理碩士在職專班] 博碩士論文

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