English  |  正體中文  |  简体中文  |  Items with full text/Total items : 54371/62179 (87%)
Visitors : 9045173      Online Users : 122
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTHU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    National Tsing Hua University Institutional Repository > 科技管理學院  > 經營管理碩士在職專班 > 博碩士論文  >  開放式創新理論應用於台灣農產品之探討- 以麻豆文旦柚為例


    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/86307


    Title: 開放式創新理論應用於台灣農產品之探討- 以麻豆文旦柚為例
    Authors: 李宜恬
    LEE,I-TIEN
    Description: GH02101076528
    碩士
    經營管理碩士在職專班
    Date: 2014
    Keywords: 開放式創新;價值鏈;台灣農業;文旦柚
    open innovation;value chain;Taiwan’s agriculture;pomelo
    Abstract: 台灣在數十年以來的經濟發展過程中,農業扮演著舉足輕重的角色,然而台灣農業在近60年來,經歷了工業化、專業化、高科技時代、國際化到現在網路電子商務世代以及與非農業體系互動的發展過程,帶給台灣農業體系很大的轉變。自民國91年元月正式加入世界貿易組織(WTO)成為會員之後緊接而來的是無可避免的全球競爭壓力,台灣農業受到的劇烈的進口衝擊,使得小農、小規模經濟體難以獲利而成為附庸。
    台灣農業屬於小農制的國家,目前藉由農會所組成的產銷班組織方式來整合農戶,而台灣農會縱然有龐大組織,可惜組織間各自為政很難形成整合的優勢,眼看著各大國內及國際及通路業者都已形成了大者恆大的優勢,如何透過開放式創新的應用於農業經營管理整合在地農民及政府資源尋找核心競爭力,進而能價值創造(Value creation)、價值分配(Value distribution),以及網絡管理(Network management)的開放式創新模式,建立品牌、開發通路進而進入國際開放的自由競爭市場將會是未來農業能成功對抗激烈競爭環境的重要關鍵。
    本研究以紐西蘭奇異果成功開放式創新價值鏈案例,來探討研擬麻豆文旦柚價值鏈的可行模式以及經營策略,根據本研究發現:(1)麻豆文旦柚應以企業化制度建立文旦柚策略聯盟,讓農民與策略聯盟間共生共利,提昇文旦柚產業價值;(2)以行銷為導向來建構生產管理系統,掌握通路才能掌握市場(3)重新定位文旦柚,研發其衍伸商品,將其商品化提高麻豆文旦柚的價值性(4)建立品牌,創造產品的附加價值,有助於升級麻豆文旦柚的產業、增進營運獲利模式。
    In Taiwan’s economic development, agriculture has been playing an important role for decades. However, due to industrialization, specialization, the advent of high-technology, and the international network of e-commerce with the non-development of agricultural systems in the past 60 years, there has been a big change in Taiwan’s agricultural system. Since January 1991, the Republic of China joined the World Trade Organization (WTO), the inevitable pressure from the global competition has had an impact on Taiwan agricultural importing products making small-scale farmers difficult to gain expected amounts of profit. Taiwan has a smallholder agricultural system, production and marketing of agricultural classes organized by groups. These groups integrate farmers into farmers' associations. Although Taiwan has a considerable amount of associations, it is still difficult to form inter-organizational integration. The major domestic, international, and chained operators have gained more advantages when applying for agricultural management. Through the integration of open innovation to farmers, government resources and core competitiveness have been established so that the value creation, value distribution, and network management will be open to free competition. This is a key for future agriculture to succeed in the fierce competitive environments. In this study, through the success of New Zealand kiwifruit opening innovation value, we explored a viable value of Madou pomelos and developed several business strategies. The findings showed the following:
    1.Enterprise systems of Madou pomelos have established strategic alliances between farmers and the benefits which enhance the industrial value of Madou pomelos
    2.A marketing-oriented production management system could enhance the channel control of the market
    3.Research and development of repositioning pomelos and the extension of value-added products could improve the value of commercialization
    4.Through an establishment of the Madou pomelos, a variety of brands could upgrade Madou pomelos industry increasing the operating profits.
    URI: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/86307
    Source: http://thesis.nthu.edu.tw/cgi-bin/gs/hugsweb.cgi?o=dnthucdr&i=sGH02101076528.id
    Appears in Collections:[經營管理碩士在職專班] 博碩士論文

    Files in This Item:

    File SizeFormat
    GH02101076528.pdf200KbAdobe PDF217View/Open


    在NTHUR中所有的資料項目都受到原著作權保護,僅提供學術研究及教育使用,敬請尊重著作權人之權益。若須利用於商業或營利,請先取得著作權人授權。
    若發現本網站收錄之內容有侵害著作權人權益之情事,請權利人通知本網站管理者(smluo@lib.nthu.edu.tw),管理者將立即採取移除該內容等補救措施。

    SFX Query

    與系統管理員聯絡

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback