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    National Tsing Hua University Institutional Repository > 科技管理學院  > 經營管理碩士在職專班 > 博碩士論文  >  通訊技術演進對台灣電信產業之影響與因應策略研究-以C電信公司為例

    Please use this identifier to cite or link to this item: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/86338

    Title: 通訊技術演進對台灣電信產業之影響與因應策略研究-以C電信公司為例
    Authors: 張忠泳
    Chang, Rick
    Description: GH02101076540
    Date: 2014
    Keywords: 行銷發展策略;五力分析;電信產業
    Marketing strategies;Five Forces Model;Telecommunication industry
    Abstract: 摘要




    Telecommunication Technologies Evolution and Deregulation of telecommunication industry in Taiwan has led the industry develop rapidly, since ten years ago. Merge and acquisitions of Taiwan telecommunication happened frequently, the telecommunication market is gradually evolving into an oligarchic state in which the big players grow even bigger. The telecommunication service has been transformed from audio services to data, multimedia services, and cloud services. Increased Customer Demand Drives communication industry based innovation.

    Telecommunication Technologies Evolution which influences government policy-making process is not a threat but an opportunity for telecom operator. This research adopts the industry analysis tools created by Porter (1980) is employed to analyze the competition history of the telecommunication industry based on the Five Forces Model. Studying past history help us predict the future. This qualitative research, by collecting relevant literature, aims to understand strengths and weaknesses of Chung-Hwa Telecom as well as to propose recommendations of case company's marketing strategies.

    Key word: Five Forces Model, Marketing strategies, Telecommunication industry
    URI: http://nthur.lib.nthu.edu.tw/dspace/handle/987654321/86338
    Source: http://thesis.nthu.edu.tw/cgi-bin/gs/hugsweb.cgi?o=dnthucdr&i=sGH02101076540.id
    Appears in Collections:[經營管理碩士在職專班] 博碩士論文

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